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A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.
We use only persistent cookies on our website.
We use Google Analytics, Google Optimize and Hotjar to analyse the use of our website.
Our analytics service providers generates statistical and other information about website use by means of cookies.
The information generated relating to our website is used to create reports about the use of our website.
Third party cookies
Cookies are also set on our website by Third Party services that we use, which may include Wisepops (email signup service), Stripe (payment provider) and Facebook.
Most browsers allow you to refuse to accept cookies; for example:
in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking "Tools", "Internet Options", "Privacy" and then "Advanced";
in Firefox (version 47) you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history" from the drop-down menu, and unticking "Accept cookies from sites"; and
in Chrome (version 52), you can block all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Content settings", and then selecting "Block sites from setting any data" under the "Cookies" heading.
Blocking all cookies will have a negative impact upon the usability of many websites.
If you block cookies, you will not be able to use all the features on our website. For example blocking cookies from Wisepops on our website will mean that you are repeatedly asked if you want to signup to email updates.
You can delete cookies already stored on your computer; for example:
in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11);
in Firefox (version 47), you can delete cookies by clicking "Tools", "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All Cookies"; and
in Chrome (version 52), you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Cookies and other site and plug-in data" before clicking "Clear browsing data".
Deleting cookies will have a negative impact on the usability of many websites. For example deleting cookies from Wisepops on our website will mean that you are repeatedly asked if you want to signup to email updates.
This website is owned and operated by Bach to Baby London Ltd.
We are registered in England and Wales under registration number 08184930, and our registered office is at International House, 24 Holborn Viaduct, CITY OF LONDON, London EC1A 2BN